Linear TV Networks vs OTT Services: The Evolution of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear TV networks have long been recognized as traditional television models, relying on fixed air times via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and streaming serv

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